Wendy’s streams Animal Crossing: New Horizon to promote free delivery deal
Wendy’s streamed the newly-released Animal Crossing: New Horizons on Twitch today to promote its new free delivery service. The restaurant’s Animal Crossing character was named Wendy and she was modeled after the company’s logo. The stream’s title was “Choppin’ Trees and Free Delivery.” Wendy’s even named its island Spicy Nugg in honor of the meal deal it’s promoting.
The promotion was both cute and well-timed. Wendy’s is well known for its charismatic brand personality on social media.